About a couple of months ago, Google launched a feature in their webmaster tools wherein you can report other websites who are buying and selling links. This is a movement to stop buying links and maintaining the links natural. Question is, how do you make it look that your links are all natural? First is that your links should come from different websites with different IP’s. A link from http://hotjobs.yahoo.com/careers-600461-Collins_College and another subdomains or subpages from the same root domain to a single website is weighted less. Another good example are blogs that are free hosted in Google’s Blogger and Wordpress.

Links should of course not be labeled as sponsored or anything that is similar. This will ring the alarm of your competitors and trigger them to report you to Google. Spread your links across forums, information websites, link directories and blogs. Also, try to build your links slowly in a consistent manner. A new website getting thousands of links in one day is not natural at all. It’s either the webmaster of the said website is using spam bots to get links that quick or he could be using money to buy links.