Directories are important parts of a website’s link building campaign because it provides one way and relevant links. As to internet users, it provides a good resource of links to websites in the web. General directories usually just have subcategories where you can find your needed list of websites. However, specialized link directories such as business, travel, real estate, health and Attorney Directory, will provide better information and easier search for users.

More than just a tool in internet marketing, directories is made primarily for internet users. This is why every link that will be approved in a directory should be carefully screened and moderated. I have been submitted to thousands of directories and each one has different submission guidelines. These are measures used by directory owner is maintaining high standards of the links being approved. I’ve used both general and specialized link directories in a good number of marketing research and they definitely helped a lot.