Webmasters and internet marketing people have been buzzing about paid links since Matt Cutts made a post in his blog on how to report paid links. This has caught the attention of many links seller and buyers and a lot of people started to panic. Some website owners that sell links have been receiving special requests regarding the placement and formats of links from link buyers. Truly, if this rule is going to be strictly implemented, it is going to be a major change on how the internet business is going to flow. Following the progress on how this new Google idea on their quest to eliminate something that affects and manipulates the algorithm of their searches is worth looking at.